Our brand and values

Our brand and values

People at the heart of our brand


As customers and as individuals, we live in a world of brands. Global or local, well known or newly created, they influence nearly every aspect of our lives, from the cars we drive to the food we eat. They have the power to reassure us, encourage us to act, and allow us to dream. For us, it’s all about being on hand to help people when they need it. Our brand is based on earning the trust of everyday people. None of us can predict when something will go wrong, but it’s nice to have someone to turn to when it does.

Picking up the phone when someone calls for help is the easy part. The real work lies in making sure that we have the right people, the best resources and the reach to get that help to you, no matter where you are. That is our job and that is what our people are trained to do.